Updated
Selected Work
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Streamlining checkout to drive conversion
Smart step-skipping and address automation, so customers reach payment with fewer taps. Built to hold up across brands, app and web.
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Category pages that surface products faster
Reworked navigation and layout to lift product views and add-to-cart.
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Rebuilding Shukran Pay for brand-restricted money
A full wallet redesign that makes brand-locked credits legible, the groundwork enabling this year’s cashback campaigns.
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Mapping the White Wednesday experience
Usability and competitor research on discovery, navigation and conversion.
Shared on request
About me
there’s more to me than meets the screen
I didn’t start as a designer. My first job was in IT. Then I moved into marketing and research, and only after that into product design. Each step shaped how I design now.
For the past 4+ years, I’ve designed e-commerce at Landmark Group, from navigation and discovery to checkout and payments. I work closely with Product and Engineering so ideas don’t stay in Figma but actually ship. Lately, I use AI tools in real work too, including building this portfolio and a travel planner in code.
Outside of work, you’ll usually find me sketching on Procreate or scouting the best flat white in Abu Dhabi ☕.
